ABOUT US

The most sustainable product is the one that already exists.

We believe that sustainability is the way forward and that it is our responsibility to avoid fast fashion brands. 

By choosing to purchase from Echoes of our Earth, you are supporting ethical practices and making a positive impact on the environment. We encourage you to join us in our mission to create an eco-friendly future. 

OUR BRAND

“Sustainable fashion is more than just a trend; it’s a movement towards eco-friendly and ethical practices in the clothing industry. By embracing sustainable fashion, we prioritize the use of materials that are environmentally friendly, such as organic cotton, bamboo, and recycled fabrics, which significantly reduce the carbon footprint associated with clothing production. This approach also champions fair trade practices, ensuring that workers in the fashion supply chain are treated with respect and paid fair wages. The rise of sustainable fashion brands highlights a growing awareness among consumers who are seeking out eco-conscious apparel that doesn’t compromise on style or quality. Moreover, sustainable fashion encourages a shift from the fast fashion model, which is known for its rapid production cycles and disposable approach to clothing, towards a more circular economy where clothes are designed to last longer, be reused, recycled, or repurposed. Engaging in sustainable fashion practices, such as supporting eco-friendly brands, choosing quality over quantity, and adopting a minimalist wardrobe, can make a significant impact on reducing waste and preserving our planet for future generations. As the demand for sustainable options increases, the fashion industry is faced with an opportunity to innovate and transform, paving the way for a greener, more ethical approach to fashion

OUR VISION

At Echoes of Our Earth, we’re dedicated to crafting a brighter future for our planet through high-quality, sustainable art and fashion. Our mission is to blend aesthetic appeal with eco-conscious practices, minimizing environmental impact and waste in every piece we create. By championing slow and ethical fashion, we not only celebrate the beauty of art but also uphold our social responsibilities, empowering Indian women with employment opportunities and preserving traditional craftsmanship. We stand firm in our belief that every individual holds the power to drive positive change within their community and beyond.

Our goal is to ignite a global movement towards sustainable living, where every garment and artwork reflects a commitment to aesthetics, environmental preservation, and ethical production. With each purchase from Echoes of Our Earth, you’re investing in a future where fashion and art contribute to the well-being of our planet and its inhabitants. Join us in our journey towards a more sustainable, equitable world, where every choice matters and every action counts towards making a lasting difference.

OUR TEAM

Our team is composed of innovative and passionate individuals who devote their free time to crafting sustainable content. United by a shared commitment to environmental responsibility, we produce creative works that aim to inspire and educate on the importance of sustainability. Our content spans a variety of formats, from informative articles and engaging videos to creative visuals, all designed to promote eco-friendly practices and sustainable living. By leveraging our creativity for a cause, we strive to make a meaningful impact on our audience and encourage a shift towards more conscious consumption and lifestyle choices.

sustainable indian fashion

KIRA PRECHTL

Founder

Kira’s educational journey at a Rudolf-Steiner-School in Germany equipped her with a diverse set of skills and crafts, setting the foundation for her global exploration and creative aspirations. Her travels to India marked a pivotal moment in her life, where she discovered a profound appreciation for the intricate beauty of Indian fabrics. This newfound passion led her to Echoes of Our Earth, a platform aligning with her values of sustainability and artistic expression, during her tenure as a nursing professional in London. Kira’s story is a testament to how varied experiences can converge into a meaningful path, highlighting the importance of cultural appreciation, sustainable living, and the pursuit of one’s passions alongside a professional career.

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MANUEL KANDAPPASSERY

Creative Director

Manuel, originally from Mumbai and now based in London, embodies the essence of urban resourcefulness and creativity. Growing up in the bustling city of Mumbai, he harnessed his surroundings to fuel his creative pursuits, turning the challenges of urban living into opportunities for innovation. Manuel’s extensive travels have played a pivotal role in shaping his work, providing a rich tapestry of inspiration that he weaves into every project. His journey from the vibrant streets of Mumbai to the dynamic landscapes of London has endowed him with a unique perspective, allowing him to blend diverse cultural elements into his creative endeavors. Whether it’s through design, art, or storytelling, Manuel’s work is a testament to the power of combining global experiences with a keen sense of resourcefulness.

Frequently Asked Questions.

Most of our materials are sourced second hand and are either donated, found or bought.

At the moment, all items are produced in London by Kira, but we are looking forward to collaborations in the future.  

You can simply reach us via the contact form or via social media and email. 

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